3 Tips for Building a Prosperous Real Estate Business
1. Create a website
Many consumers search the web to investigate products and services before they buy them. Making a website for your real estate business will show prospective clients what you have to offer. Include listings on your site and update them daily — this will keep prospects coming to your site as they search for properties.
2. Make a blog
You can also create a blog with content optimized for SEO. This ensures your posts show up in prospect search results every time. Tools like Google Analytics and Ahrefs can help you find the search terms and keywords your target clients are looking for and will inspire you with new topic ideas. Make it easy for clients to navigate to your main website. Also, link your profile pages on other real estate sites so they can learn more about you and your business.
3. Develop email marketing campaigns
Send a monthly newsletter roundup of your blog content, and reach out to contacts when new property listings are available. Include images of the properties that link to the full listing, a video walkthrough of the property, or a virtual staging of the actual home.
4. Employ virtual staging
How can you garner buyer interest? Give them a sneak preview of what the home looks like by using a virtual staging website. Online staging saves you the time and money of physically staging the property. And a 2018 study of 4,200+ homes found 85% of staged homes sold for 6-25% more than ones that were not [staged].
5. Try experiential marketing
Experiential marketing engages your prospects and “invites an audience to interact with a business in a real-world situation.” Host a tour of the area you’re selling in, hold an event to teach area homebuyers about the process of buying a home, or compose an open house and invite buyers to look at the home.
6. Partner with local businesses
Use your neighborhood connections and partner with clothing boutiques, home decor showrooms, and coffee shops to promote listings, and invite them to participate in an open house event. For a unique way to encourage prospects to visit your open house, set up pop-up shops in different rooms of the house. This encourages potential buyers to explore each room, and you can work with the local businesses to determine discounts on goods that can be offered to the home buyers.
7. Run paid Instagram promotion
Instagram is another great tool to get in touch with home buyers, promote your listings, and expand your brand. And your most beautiful images can reach even more people with a paid promotion. Instagram ads allow you to pick a target audience, budget, post type (e.g. image, video, carousel), and length of your promotion. You can use targeted hashtags to ensure posts are presented to the people you’d like to reach.
8. Use drone photography
Take sweeping shots of the home’s exterior and surrounding landscape using drone photography. Purchase a drone or use a drone service, like HouseLens or Sold by Air, to capture the perfect shot. Use the photos to add an excitement factor to your listings. Video can be used to supplement your virtual tours or walkthroughs and show exterior features like patios and pools.
9. Create a Zillow profile
With over 188 million monthly viewers, Zillow provides the opportunity to get your business in front of thousands of new prospects. This resource from Zillow lists the steps to set up your own profile. Your profile allows you to share your listings with a large audience and connect with potential clients, increasing the likelihood of gaining a new buyer.