Top 10 Ways for You to Get Real Estate Leads Online
Generating real estate leads online is a daunting task for many real estate agents who may not know where to begin. When it comes to finding leads and bringing in new business, online technology is a fantastic tool
“Luckily for you, CORE Member, we’ve produced a list of the top ten ways to get real estate leads online. Remember, that while the first step is doing any of these amazing lists, the second and possibly more important step is taking action even if it’s imperfect action.
Let’s dive headfirst into that list.”
It’s no secret that how well you engage, entice, and capture customers can determine whether or not you generate real estate leads. While you may have mastered all three in the real world, you may be stumped as to how to best convey that charisma when attempting to generate real estate leads online. Your social media posts may go unnoticed, your email list may generate more unsubscribes than subscribers, and your online listings may only get 15 seconds of attention.
Don’t worry if you haven’t figured out how to get real estate leads online. You’re not alone. Real estate agents, brokers, and investors are naturally outgoing individuals, but their online personas can be a little sterile. While a deal may be closed in person, you still need to attract potential buyers, and the truth is that the majority of them start their search online. If you don’t do something to liven up your content, your hook is likely to remain dangling for a long time.
Did you know what online leads are in real estate?
Before we go down the rabbit hole of how to increase engagement with your written content, let’s define what online leads in real estate look like. A “contact us” form, a live chat session, a phone call, or a contact from a real estate lead generation website are all common ways to get online real estate leads. Direct engagement with your online real estate content generates the majority of leads.
When potential buyers or sellers visit your website, they will usually contact you in one of these ways to inquire about your real estate services. There is a catch, though. There are many creative ways to get real estate leads online. You’ll need to increase your traffic in order to find online leads. Your leads won’t be able to find you if you don’t have that valuable traffic to your website. We have a few suggestions to help you improve your website and generate leads.
How can you generate more real estate leads online?
We’re grateful you inquired. Every little bit helps when it comes to learning how to get more leads in real estate. Here are ten creative ways to generate buyer and seller leads in 2022!
Make your website more effective at generating real estate leads
It’s not as simple as putting a “Contact Us” button at the bottom of each page to optimize your website to generate real estate leads online. Rather, website optimization is a strategic process that starts with a basic understanding of the lead generation process, which usually starts with a call to action and ends with the visitor filling out a contact form. However, how do you get the customer from point A to point Z? Here are some suggestions to help you get started when learning how to find real estate leads online:
- Increase the number of landing pages on your website: According to a recent HubSpot survey, websites with 30 or more landing pages generate seven times the number of leads as those with one to five landing pages.
- Include a simple call-to-action on your homepage: Because your homepage is at the top of your marketing funnel, it should provide something of value to visitors – such as a free real estate e-book or a subscription to a “How To Sell” course.
- Personalize Your Calls to Action (CTAs): You want to take your real estate CTAs to the next level, but you don’t know where to start. Personalize them based on the interests of each visitor, the items they’ve purchased, and the pages they’ve visited. Websites that do so convert 42% more leads than those that do not.
- Send a Thank You Email: When a visitor becomes a real estate lead, send a thank you email. Kickback emails have twice the engagement rate of standard marketing emails, according to studies. Consider sending real estate leads to a thank-you landing page, which may include social sharing buttons or a link to download the promised offer, in addition to a kickback email.
- Include live chat: When someone decides to buy or sell real estate, they want to get started as soon as possible. Allow real estate leads to communicate with you via live chat to make yourself immediately available to answer any questions they may have.
A few minor changes to your website can help you find more leads online. Optimizing your website can also make it more user-friendly, which pleases readers and increases their likelihood of trusting you with their real estate needs.
Create an online real estate blog
The process of developing an online lead generation strategy is similar to that of building a house. Your blog, if your real estate website is the foundation, is the framing. Your blog has the potential to be a major source of web traffic. It allows you to assist real estate prospects who are looking for information on the internet. One of our mentors, for example, writes articles that provide local information about living in California, the best neighborhoods to visit, and so on. On the other hand, he writes articles like “10 Steps to Buying a Home” that provide general buying advice. Both types of articles are useful in some way.
Blogging is still one of the most effective ways to drive traffic to your website and generate real estate leads online. You should start blogging if you want potential leads to find your newly optimized website. Why? The statistics are self-evident.
Many sources claim that blogging results in 434 percent more indexed pages and 97 percent more indexed links. Companies that blog generate 67 percent more leads per month on average than those that don’t. Companies that publish 16 or more blog posts per month receive 3.5 times the amount of traffic and 4.5 times the amount of leads as those who publish four or fewer posts per month. Companies that publish 1,000-word or longer blog posts, on the other hand, see their numbers triple.
What are consumers’ thoughts on blogging? After reading custom content on a blog, 60 percent of respondents say they feel more engaged or positive about a brand. Blogging has more advantages than just creating a community for your readers and increasing traffic. Providing educational real estate content can help you establish yourself as an industry expert. People will see you as a resource over time and will approach you with questions and, more importantly, requests for your services.
You’re not alone if you don’t have time to blog 16 times a month. The average blog post takes more than three hours to write, which is why 64% of marketers hire an online marketing firm to write their blog copy. Outsourcing may be the way to go if you want to generate real estate leads while focusing on other aspects of your business. One of the most important reasons to blog is that it will help you increase your overall domain authority. Your blog will be the vertical that contributes to your website’s online authority.
Start an Email Marketing Campaign
Launch an email campaign if you haven’t already as part of your real estate content marketing efforts. If you use email correctly, it can be one of the most valuable tools you have at your disposal. The content email is our personal favorite for real estate lead generation, according to BoomTown! There are seven ways to use email as a real estate agent, but the content email is our personal favorite.
The email’s content is educational and aims to establish you as a local real estate expert. Anyone can benefit from the information in this type of email, especially if they are interested in learning more about real estate. Content emails with well-crafted content can assist you in obtaining real estate leads in a practical manner. When a potential buyer sees a personalized real estate email, they’re only a few clicks away from becoming your next real estate lead. An email campaign, as part of your marketing strategy, can be one of the most effective ways to generate real estate leads online.
What Should a Real Estate Marketing Email Contain?
Are you stumped as to what to send your readers? The following are examples of the types of information you might share in these real estate emails:
- Updates on the Local Market
- Updates on New Developments
- “We’ve just sold!” Listings
- How to Buy a House in Today’s Market
- How to Make Your House a Lucrative Investment
The introductory email, the testimonial email, and the get-to-know-you email are some other real estate email ideas suggested by BoomTown! Any of these emails, depending on who you’re talking to, can result in online leads.
Make a quiz about real estate.
Quizzes are one of the most underutilized lead generation tools in real estate, but any reputable online marketing firm will tell you that they are a huge moneymaker.
What could be more appealing than a chance to test your real estate knowledge? If you’re wondering how to get more real estate leads, this type of marketing allows readers to interact with you. They can then browse your website, learn about your services, and complete a form. You can create an intriguing quiz with a little imagination that will draw readers and potential real estate leads to your website. Here are a few suggestions to get you started:
- Real Estate Vocabulary: From “proposal” to “appraisal,” readers are tested on their understanding of difficult real estate terms.
- Interesting History: Create fascinating questions about the history of real estate to give history buffs a run for their money.
- Is it true that some real estate myths are difficult to disprove? Make engaging true or false questions out of them.
- Creating Leads: Provide a quiz for potential real estate leads to help them find exactly what they’re looking for.
According to quiz statistics, 82 percent of social media users participated in a quiz that appeared in their newsfeed, even if it was from a brand they had never heard of. The average quiz is shared nearly 2,000 times, and quizzes accounted for nine out of ten of the most shared Facebook posts in 2015. A lead capture rate of 31.6 percent is typical for a quiz.
Make a virtual tour of your business
Only 7% of homebuyers followed a yard sign or an open house sign, compared to over 50% who found their dream home online. Is this to imply that the open house is no longer taking place? Some real estate experts say yes, but we say no—the situation has simply changed. Prospective investors still want to see the inside of a property before committing any more resources to it. Provide a virtual tour of a property to make it easier for real estate leads to find you online.
How Do You Create a Virtual Tour?
Virtual tours provide a 360-degree view of each room, as well as the yard and driveway. Users have complete control over what they see and can view it from any angle. Some tours even allow you to “walk” through the house, making it more efficient and convenient to use than visiting in person. A virtual tour could be the most effective way to generate real estate leads online because it allows potential buyers to see the house without wasting anyone’s time. You’re in for a wild ride if they’re still interested after the virtual tour.
Put money into Pay-Per-Click (PPC) advertising.
When it comes to generating real estate leads online, pay-per-click advertising may not be a long-term solution, but it does help to generate that initial influx of traffic. Dedicate a small portion of your marketing budget to PPC ads if you’re just getting started, or if you’re starting from the bottom of Google. Even if you have a limited budget, you can generate a steady stream of real estate leads to tide you over until your other efforts pay off.
There are two big winners when it comes to attracting the attention of real estate leads online: PPC advertising and organic marketing. While both can be very effective, PPC advertising can produce results quickly. Active searchers looking for real estate services will look for businesses that meet their requirements. If you’re not sure how to generate real estate leads online, pay-per-click advertising can help you target potential customers more precisely by displaying an ad at the top of Google’s search results or on websites they visit. PPC advertising can help you get someone’s attention if they’re looking for your services in either case.
Provide no-cost real estate advice
People who are considering buying or selling a home frequently ask questions and seek advice on forums such as City-Data, Zillow, Homes.com, and Reddit. If you can address their concerns or solve their problems, customers will see you as a reliable resource they can turn to if they want to learn more about the process. In the worst-case scenario, the customer chooses another agent or decides not to act, but you still broaden your reach and influence.
How Do You Disseminate Free Real Estate Advice to Online Leads?
Simply increasing the amount of content on your website is a good place to start. Create a free e-book or guide with insider tips and professional advice and distribute it through informational blogs or a free e-book or guide. As you establish your reputation as a real estate expert, consider guest posting on other real estate-related websites. Accepting an interview is a one-of-a-kind way to get noticed as a real estate professional. HARO is a website that connects reporters with experts who can help them with their stories. Register and keep an eye out for opportunities to share your knowledge and get credit for the facts or personal experience you provide.
Take advantage of social proof
Prospective real estate leads, like any other type of customer, want to know that you’re good at what you do before they hire you. In your blog, on social media, and in pop-up ads, highlight your real estate successes. If you’ve had a lot of success, consider creating a portfolio page on your website that lists all of the houses you’ve sold and how much they sold for.
What Should Your Online Real Estate Portfolio Contain?
Building the real estate portfolio you want takes a lot of time and effort. Here are some things to include on your website:
- Experience in the real estate industry
- Special offers or houses that have been sold
- Customer feedback
Knowing how to find real estate leads online requires showcasing your accomplishments and expertise.
Produce a Real Estate Podcast.
According to Podcast Insights, 51% of the population has listened to a podcast at least once in their lives, with 80% of those people listening to an average of seven shows per week. Because the majority of podcast listeners are educated and wealthy, podcasts are an excellent tool for generating real estate leads. Podcasts provide a unique option for users who prefer to listen rather than read. With the rise in popularity of podcasts, you can generate leads online by providing a free, informative podcast.
What Does a Real Estate Podcast Cover?
If you’re having trouble coming up with interesting topics to talk about, ask your readers what they want to know. With so many topics to choose from in the real estate industry, it’s critical to concentrate on what will help you generate real estate leads. But, to get you started, here are a few hot topics:
- The most recent real estate trends
- A guide for first-time buyers, sellers, and renters
- As a realtor, here are some insider tips.
- Horror stories about real estate
- Year-end economic forecasts
Recording podcasts could help you generate real estate leads, whether you’re sharing stories, making jokes, or sharing useful information.
Look for real estate leads on social media.
The number of people who engage with your content is only as good as the number of people who engage with it. Social media is one of the most important ways to promote your content, whether it’s written, visual, audio, or video. This implies that you should be actively engaging on social media and working to build a following.
The majority of our time was spent on content creation, website management, and client work. This leaves little time for social media, which many real estate agents use as an excuse. Fortunately, using processes and systems, you can master social media. Buffer is a tool that can help you schedule your posts throughout the day. Because all social media apps work on mobile devices, you should be actively participating in online conversations if you have time in between appointments. Influencer outreach is a fantastic way to boost your social media presence. Connect with influencers across all social media platforms to see how they interact with other influencers.
Forming connections with major industry influencers is one way to expand your business. One of our mentors, for example, made contact with more than 50 real estate professionals who were looking to improve their online presence. They assist one another in the use of social media (likes, comments, shares, etc.). They are exponentially growing their audiences by sharing each other’s work.
You should take advantage of this type of marketing as well, as it can help you gain traction on social media. Everything else falls into place once you explode on social media because you’ve gained social value, which has both direct and indirect benefits in terms of your ability to generate real estate leads through digital marketing.
When it comes to attracting real estate leads to your website, social media platforms are both influential and exciting. There are dozens of ways to get real estate leads using social media, including the following:
- Quizzes should be posted.
- Make use of paid advertisements.
- Begin an email campaign with content.
- Customer testimonials and recently sold listings should be made public.
- Encourage people to make contact.
Use social media sites like Facebook, Twitter, Instagram, Pinterest, and LinkedIn to strengthen relationships with current customers, who are also your best brand ambassadors. Encourage customers to follow you on social media and share content with their friends.
Retargeting on Facebook
Many people are unaware of how effective Facebook ads are in terms of return on investment (ROI). When you add in the ability to retarget people who have expressed an interest, the potential is enormous. There’s only so much space in people’s News Feeds, and engagement prices won’t stay this low for long. Facebook ads are similar to Google Pay-Per-Click ads, which used to have the highest return on investment of any type of digital marketing. Pay-per-click ads are still effective, but they’re no longer as inexpensive as they were before larger corporations began investing in the space.
If you want to generate real estate leads online, you should concentrate your efforts on Facebook. You can build a million-dollar company solely on Facebook leads. There are plenty of people who are crushing it with just their network and aren’t even using Facebook Ads.
You have charm, charisma and all those other traits that draw investors, sellers and buyers your way—now you just need to inject those attributes into your real estate content. From optimizing your website to playing around on social media, there are dozens of ways you can begin to generate honest real estate leads online!
That’s it for this blog CORE Member, remember to subscribe to our channel and if you feel like we’ve delivered value please share this blog with ONE person. That’s right just one person as a token of your appreciation for the hard work we put into making content that educates and helps you on your mission of building your own fortune. Remember you can read blog after blog, but it isn’t until you actually take action that you’ll start to see results. See you soon!