The Importance of Scripts

Professionals of any sort have a specific language they speak in order to most effectively communicate their thoughts and ideas with superiors, colleagues, and clients. This language will vary from one profession to the next, with some overlapping ideals and even some stark differences. A doctor has a wealth of disease terminology and muscle names at his disposal, a lawyer’s most consistent dialogue is that of legal jargon, and so on with every single other career choice.

In every job, these words together to form a dialogue that is used on a regular basis, that becomes a script. 

When one is starting in a new career, be it real estate or anything else, their energies are put towards learning this dialogue, and the words it is comprised of. As they progress in their career, and master the language and this daily dialogue, it becomes a script; it’s easier and they know what to say.

“Dialogue” and “scripts” are terms typically associated with the entertainment industry. Whether it is in the theater, the movies, or on television, actors have lines that they must learn in order to play their parts. In the same way, professionals must have a comprehensive understanding of their field and the language used within that field. While professionals do not have to memorize lines verbatim or recite them in front of an audience, they are expected to know the material thoroughly and be able to confidently present it to colleagues and clients alike. 

When using scripts, it is typically the case that the professional has approached the client in order to promote a product or idea, spread the word about something new, or answer questions clients sometimes did not even know they had. Thus, it is also important to remember that while a professional may grasp a full understanding of various words and concepts, the client most likely will not. Often, they will have to explain what they are trying to say in further depth, or simply say it in a different way that is easier to understand for those foreign to it. In doing so, the realtor, for instance, and their clients, will find that this transparency and effective manner of communication is by far the greatest service they can provide customers with.

Regardless of the situation, staying true to the dialogue that is both appropriate for the profession and recommended by superiors will ensure the highest level of comprehension for the professionals using it and the clients it is being used with. When joining a new company, one’s first priority should be to understand the language and brand of that company. Oftentimes words are emphasized as being especially true to that company’s aesthetic and mission, and some words are used to describe the opposite of these goals. Once this is accomplished, and one has a crystal clear understanding of the “speak” of that organization, they will be able to move forward at a far better speed than if they attempted to learn the scripts as they went along. Having a firm grasp on what exactly it is one is promoting will prove an incredible asset as they begin to actually promote it.

Dialogue, and by that, scripts, are best learned with lots of practice, specifically repetition. Professionals can treat the script for their career similarly to how an actor would approach their script for a stage production, movie, or television show. Looking deeper into what is being said to find out what it all means, rather than merely regurgitating words they do not understand, will enhance their overall knowledge of the script, and of their field in general.

It’s almost akin to learning a new language; one can either memorize words that go together and never be able to honestly communicate them, or they can break apart the words to see what each means and translates to.  

If one is genuinely dedicated to knowing the meaning of and memorizing the script, and they remain completely loyal to it throughout their learning period, they will find that it will be easy to grasp and even easier to apply to their daily work. 

Once one has a full understanding of the dialogue of the environment they’re in, it becomes much more natural to talk about topics related to their profession with anyone, whether these people are as well versed in the topic, or not familiar with it at all. Scripts serve as a kind of training wheels set for professionals that they can rely on for their entire career. Scripts allow professionals to learn exactly how to confidently talk about the knowledge they already have. After going through the intense process of learning what the dialogue is actually saying and the meaning behind it, many will find the last step of memorization to be an easy feat. It’s far easier to memorize any amount of verbiage when one knows the meaning behind it and the synopsis from beginning to end. 

It is no secret that communication is a large part of every professional career. Professionals must communicate with one another to get the job done, no matter what the task at hand may be. Fortunately, talking to colleagues seems to come easy to most professionals, probably because they share common interests and goals and spend time together quite frequently. Unfortunately, when talking to clients, it can be harder to connect right away, and as a result, a goal set by the professional or their superior may not be achieved. In these cases, the extra help a script provides will go a very long way. Using a script will lay the foundation for a professional relationship that is sure to be beneficial for everyone involved.  Because every client is different and therefore every client-professional relationship is different, scripts should be taught to all employees of a firm to increase consistency and professionalism.

Recognizing how significant using the right dialogue is to one’s success is surely the first step to a fantastic career.

Scripts should always be taken seriously, because smart, timely dialogue is ultimately what will allow a professional to be taken seriously by their clients and colleagues. The opinions of these people will, without a doubt, be key factors in their success. Knowing the right words to say at the appropriate time will automatically impress peers and will gain the professional credibility in their clients’ eyes. With all of this in mind, it is absolutely imperative that professionals find out what those words are!