{"id":41252,"date":"2022-06-27T13:41:30","date_gmt":"2022-06-27T20:41:30","guid":{"rendered":"https:\/\/collegeofrealestate.net\/?p=41252"},"modified":"2022-06-27T13:46:38","modified_gmt":"2022-06-27T20:46:38","slug":"the-best-and-worst-advertising-words-when-selling","status":"publish","type":"post","link":"https:\/\/collegeofrealestate.net\/the-best-and-worst-advertising-words-when-selling\/","title":{"rendered":"The Best and Worst Advertising Words when Selling"},"content":{"rendered":"
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It’s no secret that there is a tremendous amount of advertising every day. However, as an advertiser, it can be difficult to find words that are effective in your ads. Advertising words to know are those that are specific to the product you’re selling, and ones that people will remember.<\/span><\/p>\n Advertising is a huge part of the marketing industry. It’s meant to grab attention and make people want to buy your product or service. You can do that by using words that catch people’s eye.\u00a0<\/span><\/p>\n Luckily for you, CORE Member<\/b>,\u00a0 In this blog, we will take a look at the best and worst advertising words for selling because these words are important to use when advertising on various platforms.<\/span><\/p>\n Because a picture is worth a thousand words, real estate listings frequently include numerous photographs. However, homebuyers frequently tour residences and attend open houses based on classified advertising, which may consist of only a few lines of text with no photographs.<\/span><\/p>\n Those commercials’ writers chose the proper wording. Knowing the appropriate real estate advertising terms to employ will help you write a successful ad that stands out and sells your home.<\/span><\/p>\n Here are some guidelines to help you create the perfect advertisement.<\/span><\/p>\n Begin by making a list of all the adjectives and nouns that spring to mind when you consider your home. Allow your creativity and words to flow. At this point, don’t bother about the sequence or spelling. Simply jot them down as they come to you. Take into account both the inside and outside of your home.<\/span><\/p>\n Negative words and phrases should be avoided.<\/span><\/p>\n Now go over your list and cross out any terms that could be perceived as negative or deceptive. You may have stated:<\/span><\/p>\n <\/p>\n Show no favoritism or discrimination toward any population.<\/span><\/p>\n Housing discrimination on the basis of race, color, national origin, sex, disability, religion, or family status is prohibited under the Fair Housing Act. As a result, phrases like these in your listing description should be scrutinized:<\/span><\/p>\n <\/p>\n Substitute something more affirmative for all the words you crossed out. Consider the time you purchased your home. What drew you to it? What characteristic prompted you to make an offer? Play up those elements. Some examples are:<\/span><\/p>\n <\/p>\n Word choice is crucial in real estate marketing. Enticing explanations give accompanying photos more depth and detail. Your buyers will swoon if you nail the copy. If you miss the mark, they’ll be uninspired, if not outright bored.<\/span><\/p>\n According to the National Association of Realtors (NAR), specific information on houses was very valuable to 85 percent of buyers who shopped for homes online. Use written descriptions to tell potential buyers what’s special about your home and why they’ll adore it.<\/span><\/p>\n “We put a lot of effort into determining who the target market is for a given home or development.” Then we use terms that will appeal to that specific buyer. We’re also looking for what makes that particular building or home unique,” says Jackie Mack, a top real estate agent in Evanston, Illinois, who sells 66 percent more homes than the typical realtor.<\/span><\/p>\n We partnered up with Mack to compile a list of the best (and worst) advertising terms for house sellers to help you craft appealing descriptions. It’s time to get your notebook out and start writing your way to a successful home sale.<\/span><\/p>\n <\/p>\n “New” is a proven advertising power word. Buyers appreciate knowing that a house element is brand new, with minimal wear from past owners. Use “new” to emphasize the most important house feature and substitute synonyms whenever possible:<\/span><\/p>\n Upgraded, Remodelled, Updated, Renovated, Latest, Recent, Just completed, Enhanced<\/span><\/p>\n <\/p>\n There are some advertising words for house selling that work every time, no matter how popular they are. Mack continues:<\/span><\/p>\n “State the many criteria that buyers are looking for. They like master bathrooms with double sinks or opulent finishes such as a steam shower. . . We attempt to include some unique features that we know are popular: an open floor plan, a kitchen with an island, and quartz countertops.”<\/span><\/p>\n “Wood floors” is OK, but “Brazilian cherry solid wood flooring” is more descriptive. To add value and delight, include specifics on materials.<\/span><\/p>\n <\/p>\n To encourage customers, use these motivating words in your listing copy:<\/span><\/p>\n Crisp, Clean, Immaculate, Beautiful, Spacious, Inspiring, Reminiscent, Captivating, Impeccable<\/span><\/p>\n <\/p>\n Is your house lit up as the sun comes up? Or use dimmer lights to create a nice glow at night? When you include a written description of the lighting, you’re confirming that your home is as bright in person as it appears in the listing images.<\/span><\/p>\n Remember that money speaks louder than wealth. These words imply that your home is a treasure well worth the asking price:<\/span><\/p>\n Upscale, Luxury, Custom, Deluxe, Imported, Ornate, Chic, Stately, Elegant, Stunning<\/span><\/p>\n Your phrases should go beyond describing the things of your home to communicate how it feels to live there. These terms elicit emotions, imbuing the scene with emotion.<\/span><\/p>\n Warm, Inviting, Private, Charming, Relaxing, Nostalgic, and Peaceful<\/span><\/p>\n According to a recent PEW Research Center research, 75% of persons in the United States are concerned about helping the environment in their daily lives. Mention your home’s eco-friendly features, particularly those related to climate control (85 percent of recent buyers agreed that heating and cooling costs were the most important environmental features).<\/span><\/p>\n For home selling, eco-friendly advertising terms include:<\/span><\/p>\n Environmentally friendly, Low-emittance windows with two panes, ventilation system for fresh air, Home automation, Garage door with insulation, Metal door, Photovoltaic panels<\/span><\/p>\n Thermostat with programming, Plumbing fixtures with low flow, Heater without a tank<\/span><\/p>\n System of drip irrigation, Energy-efficient appliances, and Long-term lumbar support<\/span><\/p>\n <\/p>\n Your house deserves a better name than “house,” so choose one of these creative suggestions:<\/span><\/p>\n Hideaway, Abode, Villa, Cottage, Farmhouse, Haven, Oasis, Retreat, Dwelling, Residence, Chateau. Bungalow, or Hacienda.<\/span><\/p>\n <\/p>\n Mack says it’s critical to include information about the main reasons purchasers desire to move to your neighborhood:<\/span><\/p>\n “Anything near transportation lines is a significant lure in our area.” It’s the reason people come here. We constantly add “walk to train,” “near to train,” or “easy access to train,” as well as “views of the lake,” “walking distance to lake,” or “close to beach” because we’re right on Lake Michigan.<\/span><\/p>\n With these lovely descriptions, create a picture of your home’s surroundings:<\/span><\/p>\n The historic district National parks are right outside your door, A lush urban oasis, Located in the city’s heart, A seaside vacation, Within walking distance of the harbor, Landing on a mountain, Restaurants and stores are close by., Pastoral neighborhood, Against the backdrop of rolling hills, Streets bordered with trees, Beachfront community, and Pet-friendly neighborhood.<\/span><\/p>\n <\/p>\n Experiment with these emotive alternatives to traditional rainbow colors when discussing your home’s color scheme:<\/span><\/p>\n For Colors are:<\/b> Olive, golden, amber, jade, sapphire, crimson, indigo, auburn, chartreuse, goldenrod, ocher, salmon,\u00a0 and steel blue<\/span><\/p>\n For Black and grays are:<\/b> Charcoal, ebony, onyx, obsidian, pitch, dusty, iron, silver, and ash<\/span><\/p>\n For Whites are:<\/b> Alabaster, ivory, cream, oyster, linen, frost, and pearl<\/span><\/p>\n For Other neutrals are:<\/b> Mauve, taupe, beige, camel, sand, oatmeal, mocha, pewter, copper<\/span><\/p>\n <\/p>\n Imported materials appear to be valuable and rare. To fill your buyer’s psyche with jet setting visuals, specify the origin of worktops, draperies, and flooring.<\/span><\/p>\n <\/p>\n -Italian statuario marble<\/span><\/p>\n -Anatolia linen curtains<\/span><\/p>\n -Hand painted Spanish tiles<\/span><\/p>\n -Patagonian rosewood<\/span><\/p>\n -Glass French doors<\/span><\/p>\n -Japanese soaking tub<\/span><\/p>\n -Scandinavian minimalism<\/span><\/p>\n <\/p>\n “Gorgeous Georgian, superb Victorian, charming Dutch colonial \u2014 all of these start conjuring up mental images of the property,” Mack says. Describe the style of your home’s architecture with descriptive phrases.<\/span><\/p>\n For Colonials are:<\/b> Grand entrance hall, paper white wainscoting, parlor, wrought iron fixtures, polished wood floors, elegant, traditional, classic, beautiful moldings,and marble surround on the fireplace<\/span><\/p>\n For Craftsmans are: <\/b>Tapered columns, exposed beams, 20th century, retro meets contemporary, crown moldings, handcrafted, art glass, pewter, and custom built-ins<\/span><\/p>\n For Farmhouses are: <\/b>Reclaimed wood, rustic, country chic, casual, contemporary, farmhouse sink, eclectic fixtures, and barn door garage<\/span><\/p>\n For Southwesterns are:<\/b> Adobe, clay tiles, drought resistant landscaping, warm patio, desert oasis, turquoise, desert inspired, succulents, ranch style, and stucco<\/span><\/p>\n For Mediterraneans are:<\/b> Hand painted mosaic tiling throughout, bronze fixtures, Venetian plaster, iron bannister, romantic, and rustic charm<\/span><\/p>\n For Cape cods are:<\/b> Statement fireplace, seaside, loft space, quintessential American, dormer windows, khaki and cream, symmetrical design, idyllic, and rose strewn flower bed<\/span><\/p>\n For Contemporarys are: <\/b>Clean lines, light filled rooms, sleek kitchen, recessed lighting, sustainable design, subway tiles, fresh design, and open concept floor plan<\/span><\/p>\n For Antebellums are: <\/b>Shaded encompassing porch, historical, elaborate friezes, breezy balconies, Southern charm, veranda, antique fixtures, detailed trim, seasonal fruit trees, and preserved vintage details<\/span><\/p>\n\n
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Utilize the power of the new.<\/b><\/h3>\n<\/li>\n<\/ol>\n
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Include real estate buzz terms that are catchy.<\/b><\/h3>\n<\/li>\n<\/ol>\n
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Make materials specified.<\/b><\/h3>\n<\/li>\n<\/ol>\n
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. Use descriptive adjective that are positive<\/b><\/h3>\n<\/li>\n<\/ol>\n
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Describe the magical illumination.<\/b><\/h3>\n<\/li>\n<\/ol>\n
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Decorate with terms that imply worth.<\/b><\/h3>\n<\/li>\n<\/ol>\n
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Establish the property’s tone.<\/b><\/h3>\n<\/li>\n<\/ol>\n
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Green elements are highlighted.<\/b><\/h3>\n<\/li>\n<\/ol>\n
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Substitute a more descriptive synonym for “house.”<\/b><\/h3>\n<\/li>\n<\/ol>\n
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Set the scene with beautiful descriptions.<\/b><\/h3>\n<\/li>\n<\/ol>\n
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Use vibrant colors to create your masterpiece.<\/b><\/h3>\n<\/li>\n<\/ol>\n
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When possible, incorporate international flavors.<\/b><\/h3>\n<\/li>\n<\/ol>\n
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Show off your home’s design.<\/b><\/h3>\n<\/li>\n<\/ol>\n