How to Effectively Use Social Media in Real Estate<\/h1>\n

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Social media is a necessity for businesses, and real estate is no exception. Social media can increase your chances of getting noticed, set up future sales, and help you better grow your business.<\/span><\/p>\n

Based on a recent study from the National Association of Realtors (NAR), social media has now become integral for signing deals and closing them in the real estate industry. A summarized findings from the report is as follows: (1) About 77% of realtors are using social media in some way, shape or form. (2) 47% of real estate businesses have found that social media is their number one source for quality leads, other than the website, direct mail or other sources. (3) Nearly all millennials (and 90% of baby boomers) begin their home search online rather than through referrals in-person.<\/span><\/p>\n

Meaning to say, social media is a wellspring for real estate businesses.<\/span><\/p>\n

Luckily for you, CORE Member<\/b>, with our social media guide for real estate, you’ll discover how to effectively work on your career by using skills and techniques that work on all different social media platforms. Remember, that while the first step is completing this amazing blog, the second and possibly more important step is taking action even if it’s imperfect action.\u00a0<\/span><\/p>\n

If you work in real estate, your time is very valuable and should be spent on the marketing plan that will yield the most return. Social media marketing platforms are an effective use of your time and resources.<\/span><\/p>\n

The realtors surveyed by the NAR all said, Facebook (97%), LinkedIn (59%) and Instagram (39%) are their favorite social media sites for reaching out to potential clients. So, if you are ready to step up your marketing skills, let\u2019s delve more into each of them.<\/span><\/p>\n

Facebook for realtors<\/b>. Facebook is a staple of real estate marketing because it serves as an efficient platform to reach the target audience of a given user base that meets age and income guidelines.<\/span><\/p>\n

The popularity of Facebook means it’s the perfect place to make postings or listings about real estate. Beyond being where your audience is likely hanging out, the business features built into Facebook are good for real estate businesses.<\/span><\/p>\n

For example, Facebook has developed features that enable businesses to publish listing-related updates and other content using a single platform. It enables businesses to communicate with customers and curate reviews, giving them a competitive advantage. Don\u2019t forget that Facebook ads also allow you to target specific demographics and users via interest in buying property in your area.<\/span><\/p>\n

In order to create content that will be shared and useful to your audience, your best bet is creating a business page on Facebook. Use titles and captions with language that speaks directly to the people you hope to reach, such as offers, interesting stories, quotes and graphs. Create images with links in them for eye-catching visuals.<\/span><\/p>\n

Using methods such as engagement and the algorithm, the Facebook page has seen success in regards to growth. Queries about your content are important for its spread. With a contest to raise awareness of your real estate page, you can start building a social media following.<\/span><\/p>\n

LinkedIn for realtors. <\/b>As a platform for B2B networking, LinkedIn isn\u2019t necessarily where one can find real estate clients. But it’s a good place to find out about new companies and discuss real estate trends with other brokers.<\/span><\/p>\n

Many realtor firms also have their own pages where people can share information and interact with each other. In addition to being a digital resume on their own, they are also used by the business itself. LinkedIn can serve as a way to supplement your footprint on the internet. You don’t spend much time there but it’s a great option.<\/span><\/p>\n

Instagram for realtors. <\/b>Instagram has become a great marketing platform for realtors right now. Instagram has been seen as a more important social channel than ever before as more companies are beginning to invest heavily into creating well-curated, unique content on the platform. For luxury or boutique real estate businesses, the platform is becoming more and more of a priority as opposed to a \u201csecondary\u201d social channel. Features like Instagram Stories to realtor profiles make it easy for them to create and update properties day-by-day.<\/span><\/p>\n

As a visual platform, Instagram posts should be full of interesting images and captions that provide additional details. A single Instagram post can include a whole series of related photos for your gallery, so it\u2019s an ideal way to show off new listings in real estate.<\/span><\/p>\n

With your top networks currently in mind, let\u2019s talk about the <\/span>different types of social media posts that realtors typically post for their website<\/b>.<\/span><\/p>\n

Unlike other professions, real estate is not as much concerned with being reserved in what you sell, rather than what you are offering.<\/span><\/p>\n

Having a well-rounded content calendar for property marketing is important. Rather than forcing your readers with constant sales pitches, here\u2019s an example of posts you can regularly share with your followers that can grow and engage the audience.<\/span><\/p>\n

1. Property Photos<\/b><\/h2>\n

Learn how stunning, high-res property photos are central to so many real estate business\u2019 social strategies. In addition to advertisements, eye-catching photos with enticing descriptions and contact information can \u201csell\u201d property for you. Professional marketers often create content that encourages people to contact you about the attractive offer. Strategic use of Instagram filters and interactive 360 photos on Facebook can help make your visuals stand out from the crowd.<\/span><\/p>\n

2. Client Testimonials and Success Stories<\/b><\/h2>\n

One of the benefits of using professional real estate social media posts is to improve brand engagement. Real estate agents can highlight their success stories by sharing them on social media. You\u2019ll have a better chance of winning over potential clients who are looking for an agent with proof of satisfied clients. That\u2019s why we tend to see lots of photos that are documenting the progress of a client and ending with their closing day.<\/span><\/p>\n

This type of post can build social proof and show off the human side of your business. Anything you can do to make your happy customers a part of your social strategy is a plus.<\/span><\/p>\n

3. Company Milestones<\/b><\/b><\/h2>\n

Including awards and accolades in your real estate business’s online marketing, may help attract new clients.<\/span><\/p>\n

Playing up your accomplishments can be an easy way to stand out in a very competitive environment. Such distinctions are important for winning over clients, especially when there is so much competition.<\/span><\/p>\n

4. Industry and Market News<\/b><\/h2>\n

Whether you\u2019re providing advice, helpful content, or industry reports, staying in the loop with your clients shows that you are first and foremost an active participant in your field.<\/span><\/p>\n

5. New Listing and properties<\/b><\/h2>\n

Make use of your site\u2019s listings to share visually appealing and engaging posts. @properties are companies that have developed marketing software that uses multiple photographs of each listing and contact information has become a sort of call-to-action.<\/span><\/p>\n

6. Home Tips and Renovation Ideas<\/b><\/h2>\n

Home renovation ideas and inspiration can be of use to many audiences. Educational content about home maintenance offers information that caters to multiple audience members, compelling them to connect with your expertise.\u00a0<\/span><\/p>\n

7. Event Coverage<\/b><\/h2>\n

Although social media for real estate is often a great way to generate leads, you can’t deny the need to market yourself in-person. When you’re out, you’ll want to promote your events by posting them on Facebook or Instagram. Posting links to an event on these platforms can work just as well as using an image-based post.<\/span><\/p>\n

Keeping track of your marketing assets and photos in particular can be difficult. With tools such as Sprout Asset Library, you\u2019ll be able to organize your social content, keeping everything confined in a single platform.<\/span><\/p>\n

Having learned what to post, let’s talk about what it takes to turn your social traffic into clients.<\/span><\/p>\n

Below are some crucial aspects of your social strategy that can have a direct impact on your bottom line.<\/span><\/p>\n

First, <\/span>put your contact information front-and-center. <\/b>As a realtor, your goal is to get clients on the phone. To succeed, you need to make getting in touch easy-peasy. You need your vital contact information available for when people want to get in touch with you. Always check\u00a0 if your information and “About” sections on any platform are perfectly complete and updated. It is also important to include the following in your social media profiles: Location, Email Address, Phone Number and Website.\u00a0<\/span><\/p>\n

One quick and easy way to reach a relevant group of people is by having a chat on Facebook Messenger. The platform also lets you add a call-to-action button, which connects visitors directly to your business.\u00a0<\/span><\/p>\n

If you have not already done so, learn to optimize your Instagram bio with contact information. To easily connect with new people as well as provide time-saving services that inevitably lead to more business, convert your instagram to a business profile.<\/span><\/p>\n

Second, <\/span>streamline your client communication<\/b>. Keep in mind that being willing to handle client requests means you are responsible for responding to them.<\/span><\/p>\n

Seems easy enough, right?<\/span><\/p>\n

However, many real estate businesses have a problem when it comes to social media engagement. According to our own research, only 11% of real estate businesses respond to their incoming social messages.<\/span><\/p>\n

If you\u2019re juggling between multiple platforms, keeping track of your communication is difficult. We totally understand the struggle.<\/span><\/p>\n

With tools like Sprout\u2019s Smart Inbox, your messages, DMs and mentions are kept in one place for massively decreased stress. It is the recommended method for consolidating important conversations.<\/span><\/p>\n

It\u2019s also smart to activate push notifications and emails on each given social channel to ensure that clients don\u2019t miss messages.<\/span><\/p>\n