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When a person Googles something, the search engine scans the web for pages with the terms of their \u201ckeywords\u201d. If your\u00a0listings don\u2019t include those keywords, you\u2019re going to be passed over by viewers. Think about what people are searching for. A person in Denver looking for a new home is far more likely to enter \u201cthree bedroom\u00a0house for sale in Denver\u201d than \u201cbeautiful home with three luxurious bedrooms for sale overlooking the city.\u201d Be specific and to the point. Don\u2019t be afraid to repeat yourself a couple times throughout your content and description. Keyword specificity and density are critical\u00a0for great real estate SEO. This will get you ranked higher on search result pages and drive traffic to your site.<\/p>\n
Location and customization is key. It\u2019s just as true for search engines as it is for real estate. If you aren\u2019t including place names in your keywords, you aren\u2019t going to garner any web searches. Your readers might be able to figure out where you are, but if you aren\u2019t writing city names into your content, you\u2019re going to drop in the SERPs. Hit as many variations as you can. \u201cHouses in [City],\u201d \u201cHomes for sale in [City],\u201d \u201c[City] real estate,\u201d and so on. Just don\u2019t forget to be specific with those keywords.<\/p>\n
Search engines love websites with consistently original content. Websites that are updated everyday have a greater chance of seeing those keywords and bringing in potential clients. There\u2019s no better place for new, original content than a blog. Besides keeping your customers up to date on new listings, it creates more keyword-rich pages to increase your rankings on those SERPs. Create blog posts on the hottest, new design trends in the industry. Highlight your most desirable listings. Write features on local schools, events, and landmarks. This will keep customers engaged and even turn casual users into potential customers. A blog will boost your real estate SEO and keep those clients engaged with what you have to offer.<\/p>\n
These days, more and more people access the internet on their\u00a0mobile devices rather than laptops or computers. If your website isn\u2019t mobile friendly, you\u00a0WILL lose traffic. Search engines prefer web pages that are responsive. That is, websites that automatically adjust for smartphones, tablets, and other mobile devices. If you don\u2019t know how to do this, there\u2019s hope. Most hosting companies (and ours) offer services to help you make your site mobile friendly.<\/p>\n
Everybody\u2019s on Facebook. Companies are starting to use other platforms such as Instagram to attract potential clients. Is your agency? Are you? Search engines love pages with social media activity. If your website is linked from social media pages, it\u2019s going to help your search rankings greatly. Social media is also the best way to engage and even communicate with your clients. It allows you to broadcast your new listings to a wide audience. That audience can then share your listings with their friends, and so on, expanding your reach even more than before.<\/p>\n
There\u2019s a reason online real estate directories like Zillow, Trulia, and Houzz are so popular. They are easy to access and are great tools for all of the information a buyer can want to know about a house. Their online galleries make searching through photos a breeze. Plus,\u00a0they have efficient mobile apps that make searching for homes convenient and easy for users. You might be cynical about these directories, but they\u00a0have incredible web traffic. Imagine having access to that sort of user base. Claiming listings on online directories and linking to your listings is a great way to boost your real estate SEO. When a search engine sees a website they trust linking to another website, it boosts that site\u2019s trustworthiness rating. This boosts SEO rankings. And besides, everyone else is already on there. Most home sales start with a search through one of these directories. Take advantage of the opportunity at hand.<\/p>\n
You already know that real estate photos can make or break a listing. But did you know that great photos help drive traffic to your online listings? People love great visuals. Post enticing photos on Facebook and Zillow. Post the kinds of photos that make people want to know more about this house.\u00a0High-quality photos are key to getting users to click through to the listings on your website. Post your listing pictures everywhere, and get that traffic flowing to your own website.<\/p>\n
Who are you? Do your clients know?Customers want to work with a realtor that they can trust. They want someone who is knowledgeable and will work for their best interests.A realtor who delivers these to their customers will build a good reputation for themselves. Word will get around. Other buyers will try to find information about that client. And you can bet they will Google you. If your bio on your agency\u2019s site doesn\u2019t catch any traffic, you might as well wave goodbye to those sales. Spruce up your bio. Remember, your\u00a0name is a keyword. Follow the same real estate SEO keyword rules as for your listings. A good bio establishes legitimacy and trust, encouraging new customers to call you.<\/p>\n
Real estate SEO is not a one-time fix. You\u2019re going to need to\u00a0consistently create new content. It can seem like a lot of work on top of your already busy schedule, but it\u2019s worth it. Cross post every new listing across social media and online directories. Keep writing new keyword-rich blog posts, and it will pay off. If you need help improving your real estate SEO and other channels of digital marketing, contact us today to\u00a0build an online strategy\u00a0that will work for you.<\/p>\n
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