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5 Tips for Taking Your Up-and-Coming Listing From \u2018For Sale\u2019 to \u2018Sold\u2019<\/h1>\n

[mashshare]\n

The trend is clear: there has been an influx young people are choosing the up-and-coming neighborhood. According to recent data, millennials continue to move to cities like Seattle or Norfolk, Virginia.<\/p>\n

When they get there, they often buy in affordable neighborhoods that fit their lifestyles and their budgets.<\/p>\n

As the listing agent of a property in an up-and-coming neighborhood, you have so much opportunity to capitalize on a trending location \u2014 realize you are selling not only a house, you are selling the surrounding community too.<\/p>\n

You can move that listing in an up-and-coming neighborhood from \u201cfor sale\u201d to \u201csold\u201d by following a few tips that capitalize on what a buyer is looking for.<\/p>\n

1. Strategically direct traffic<\/b><\/h2>\n

Maybe the school district didn\u2019t perform or the crime rates come into question. Once these associations come with an area, it can create a stigma that lasts for years, if not longer. But, whatever the reason, you want to show off the exceptional parts of a neighborhood to potential buyers.<\/p>\n

Disclosure\u00a0is key, but that doesn\u2019t mean it\u2019s all bad. Disclose negative attributes that are moving in the right direction.<\/p>\n

For example, if the average income of the area is on the rise, highlight that. If the crime rate is trending down, point that out.<\/p>\n

When touring the area, start by highlighting the intangibles of the area, such as access to public transportation, shopping opportunities, recreational areas and investment and advancement in city infrastructure. The goal is to help your buyers see that the area is becoming more and more desirable as well as valuable.<\/p>\n

When promoting the listing, keep in mind buyers may visit the area before even inquiring about the property.<\/p>\n

For that reason, specify directions in the listing that give potential buyers a good\u00a0first impression. Be sure to provide the top spots that will help them focus on the positive trends observed versus the area\u2019s troubled past.<\/p>\n

2. Highlight local businesses<\/b><\/h2>\n

When showing the property, it\u2019s a prime opportunity to remind potential buyers of the spots along the journey. Perhaps there\u2019s a local coffee shop that just opened, or a bakery that serves excellent coffee cake \u2014 now\u2019s the time to sell the neighborhood\u2019s lifestyle, not just the house.<\/p>\n

Up-and-coming neighborhoods come with a charm that more established communities may no longer provide. Big-box retailers tend to focus their dollars on \u201csafe bets,\u201d which can squeeze out small and family-owned businesses.<\/p>\n

And, if a Starbucks or Whole Foods recently opened in the area, it\u2019s even better \u2014 the chain believes its business will be successful in the community. Highlight that! The store\u2019s target market \u2014 whether it\u2019s health-conscious young adults or community-oriented families \u2014 is likely flocking to the area.<\/p>\n

3. Share the potential upside of purchasing here<\/b><\/h2>\n

Many young people move to an\u00a0up-and-coming neighborhood\u00a0with the hopes it\u2019ll appreciate. You can, without making promises of course,\u00a0share any number of details\u00a0that help them understand that it\u2019s a good investment they\u2019re making with the purchase of a home.<\/p>\n

Perhaps it\u2019s the development that\u2019s coming just a few blocks away, or the recent sale prices, and how they\u2019ve appreciated over the past few years. Maybe the best metric is the number of days that a home has spent on the market.<\/p>\n

In the case of up-and-coming neighborhoods, homes may have\u00a0sat on the market for months. With an area\u2019s transformation, however, homes are probably changing ownership within weeks.<\/p>\n

This signals to buyers a location\u2019s potential. They\u2019ll want to get in before this becomes an unaffordable location as well. Point this out to potential buyers, and spur them into action.<\/p>\n

4. Showcase the home\u2019s character\u00a0<\/b><\/h2>\n

Your listing often shares the\u00a0rich cultural background\u00a0as its up-and-coming neighborhood. Share those details. The story of the home will entice more buyers, who will feel part of something deeper and richer \u2014 the very fabric of the community itself.<\/p>\n

Perhaps you can note some of the architectural details or give background about when the homes were built and why. Several communities rose with the local economy, and those stories live on in the homes that remain.<\/p>\n

Provide the rich history to potential buyers, who might see an opportunity, not a challenge.<\/p>\n

5. Consider a pre-listing inspection<\/b><\/h2>\n

The likelihood of a property having a significant deficiency can increase with a home\u2019s age, and first-time homebuyers\u00a0can be weary of a home that mask costly issues.<\/p>\n

Consider having the listing prior\u00a0to putting it on the market to make sure there are no significant problems that could scare a buyer\u2019s enthusiasm\u00a0 <\/span>and interest after you\u2019ve worked so hard to sell them on the area.<\/p>\n

These tips can help you market and sell that listing in an up-and-coming neighborhood, giving the buyers a wonderful place to call home.<\/p>\n

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